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Fulminant Productronica appearance for Ersa

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Under the motto “Future Services & Added Values”, Ersa made a brilliant appearance at the world´s leading electronics trade fair Productronica – the four-day trade fair appearance was the absolute highlight of Ersa´s 2023 financial year, which was characterized by numerous successful customer events, forums, seminars and webinars. The spacious Ersa booth, which was open to dialog, was packed with visitors throughout Productronica, with customers and interested parties alike wanting to learn more about the innovations presented in detail.

What all Ersa innovations have in common is that they are geared towards important market requirements and serve trends such as e-mobility, automation and sustainability. “We are clearly aligning the Ersa range of products and services with the strong dynamics in the market and are focusing closely on the needs of our customers worldwide,” said Ersa CEO Dr. Michael Fischer.

Central to this is the further development of the digital platform Kurtz Ersa CONNECT, for which Ersa has specifically expanded its digital service offerings under the keyword “Servitization” and which contribute significantly to the optimization of the respective electronics production on the customer side. Based on a modular integration and presentation of all digital service offerings, Kurtz Ersa CONNECT can be used to optimize all processes, make them future-proof and significantly increase productivity. The service platform can be used regardless of location and device – and can be used for the entire Kurtz Ersa machine portfolio thanks to a consistent hardware and software infrastructure. Despite the focus on digital processes and automation, Ersa continues to place people at the center of all activities. Automated processes only serve to relieve personnel and optimize repetitive processes, which in turn leads to unit cost optimization.

Ersa GmbH´s efforts to further develop its range of services, products and services were rewarded with several awards at the start of the trade fair – including SMT Technology Awards for the “Scavenger” in the rework sector and the “productronica innovation award” for the innovative horus® measurement electronics. “As a company, we are at the cutting edge: The Ersa team always offers top service for our comprehensive product portfolio – so we are always at least one step ahead in order to realize the further developments we strive for with and for our customers,” said Ersa´s General Sales Manager Rainer Krauss at the end of the trade fair, who sees “taking care” of customers´ needs as an essential contribution to successful long-term partnerships. Another success for Ersa is the positive response to the VERSAFIT system, with which press-fit technology is now also represented as an alternative connection technology in the Ersa product portfolio. This means that Ersa customers can now also obtain press-fit technology “from a single source”, which makes integration into existing processes considerably easier.

The numerous visitors and the great response from customers from Europe, Asia and North America were a highly visible success for Ersa at Productronica. The planned or already implemented internationalization measures in India and Vietnam, which underline the company´s increasingly global orientation, were also positively evaluated by customers and interested parties.